Facebook Absence, What Next?

On October 4, 2021, the world experienced a widespread outage and absence of Facebook, Instagram, and WhatsApp from our fingertips. It disconnected us from our friends, family, public personalities, and businesses. It appears to have cost Facebook and its investors billions. At the same time, I imagine the outage cost businesses who rely on ads, hundreds of thousands of dollars in lost revenue. Even without these popular platforms, the world continued, time did not stop, and sales deadlines did not change. While some were affected more than others, this leads me to pose a question. What next?



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